OUR story

Rascal + Friends was born when siblings Grant and Louise identified a need for a premium diaper that was better for rascal bums.

Louise, a mother of four boys, put her mind to developing an affordable diaper with no nasties, after her third rascal had severe eczema. Of course, it had to perform great and look super cute too! 

After testing hundreds of designs and unique features they settled on our current product - an affordable diaper that doesn't compromise on quality and performance. With Grant's business expertise, we successfully launched Rascal + Friends to many happy families across New Zealand.

We are now bringing our Rascal love to the rest of the world through teaming up with Nick Mowbray, CEO of ZURU.
 

Alison

Customer Love - Canada

Meet Alison, the woman behind all customer enquiries in Canada! As a mother of three, Alison understands all the highs and lows that come with being a parent. Between responding to all your messages and dreaming of tennis, you'll find Alison hiking in Toronto with her family and their loyal boxer, Marley.

meet the team